Pink Badge Project

Lapel PinWhy the Pink Badge?

October is National Breast Cancer Awareness Month, which draws attention to and support for the awareness, early detection, and treatment of breast cancer. Breast cancer is the second most common kind of cancer in women, according to the American Cancer Society. In 2014 statistics show nearly 237,000 women were diagnosed with breast cancer, and 41,211 women died from the disease, according to figures cited by the Centers for Disease Control and Prevention. However, regular screening helps promote early detection, which greatly increases survival rates. Local police hope their pink badges will help remind women about the importance of early detection.

Members of the San Luis Obispo Police Department will wear pink badges throughout October in support of breast cancer survivors and breast cancer support organizations. Meanwhile, police will also award three honorary Survivor Badges to local cancer survivors, and they will sell lapel pins to raise money for breast cancer support groups.

The badges are paid for by the individual officers, at no cost to the City. Meanwhile, the company that makes the badges will donate $10 for each badge to breast cancer support organizations.

Get Your Badge Today!

The San Luis Obispo Police Officer Association along with the San Luis Obispo Police Department Staff Officers Association are also promoting lapel pins bearing an image of their pink badges. Members of the public can purchase the $4 pins at the bottom of this page.

The POA has pledged to match all money raised through the sales, which will also support local cancer support groups. Meanwhile, nominations are also being accepted through the website for local cancer support organizations that currently need funding.

During the month-long campaign, three honorary Survivor Badges will also be awarded to local survivors of breast cancer. Nominations for those can be made by filling out the survivor nomination Form.

Nominate a Survivor Here!

Breast Cancer Awareness

According to the American Cancer Society, annual breast cancer screening can begin at age 40 but is recommended for all women between 45 and 54. Women 55 and older should be screened at least every two years.

Deaths related to breast cancer have decreased, according to the organization, due to more persistent screening, increased awareness, and better treatments. There are currently 3.1 million breast cancer survivors in the United States.

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